Wednesday, February 14, 2007

Nine Inch Nails Kickass "Viral Marketing" Stuff

OK this is pretty cool. A new Nine Inch Nails album is coming out pretty soon, and to promote it, a series of weird-ass web sites have popped up in relation to it, such as this one (click and drag), this one, and this one. There is a whole story emerging out of it, involving terrorism and drugs and corrupt governments and all that good stuff.

An image that recurs on these sites is the following:



A hand reaching down from the sky, or something.

Then, recently, an mp3 file appeared on the internet. Apparently, it was found on an abandoned USB drive in a bathroom at a NIN show. The file contained a brand new NIN track, along with some static at the end. The song can currently be heard here, but who knows for how long.

But the weird, and very cool, thing is that when you run the file through a computer program that allows you to see the "spectrum" of the static, you see this:



The same hand. Creepy.

Obviously this is all a marketing ploy, designed to draw attention to the new album. The web sites are created by a marketing company, and the mp3 wasn't "leaked" at all; it was made to be found. But if an artist wants to draw attention to their work, this is the way to do it. Getting people involved and entertained by using the power of the internet to spread ideas that no individual could figure out (I'd never think to visualize the static like that). This couldn't have happened a few years ago. I didn't even know a new NIN album was on the horizon, but now I'm kinda excited about it, so the ploy is working. Good job, Trent.

As a side note, this isn't the first time a musician has hidden images in sounds. Apparently Aphex Twin did this a while ago:



It's his own face. Obviously. The dude plasters his creepy face on everything he does, even the music itself. It would be annoying if the music wasn't so wonderful.

Anyway, just thought I'd share.

8 comments:

Timmy said...

I'm sold.

Butchieboy said...

NIN
LOL

fatrobot said...

i am going to share my crocodile-shark hybrids with everyone

MitZZee said...

NIN is awesome...me likey mucho mucho. never mind butchie.

Phronk said...

Butchie is a music snob. He only likes true musicians who are loyal to their art and never sell out. Like Pink.

your judgemental aunt said...

FIXED
- the best NIN CD ever!

Jason said...

Is this the modern way of leaving secret messages like when you play the record backwards?

Anyway, I like them.

sirbarrett said...

Sweet! How do you DO that? I mean, is there a function or a program that can make the visual of the sound waves and then translate it into sound?

In any case I'll have to check out more NIN as I haven't listened to them since the nineties.

Seeing Richard D James' face on all his stuff is funny and creepy at the same time.