I got this in my email today:
David Patchell-Evans, or "Patch" as good friends like me like to call him, is the CEO of Goodlife Fitness, a big gym chain based here in London. There are several hilarious things about this ad for his upcoming book. First, there is a lot of creative use of italics, bold, and capitalization. ENERGY must be really important, because it gets all three. Or maybe it just gets preferential treatment because it didn't make it into the title of the book? Or, is "exuding energy" just a euphemism for "sexy", with the italics as a sort of *wink wink*, I don't really mean energy - I mean hot, dirty sex.
Or am I thinking too much about fonts?
The second hilarious thing about this book is the title and cover. THE REAL SEXY, SMART, AND STRONG, with a picture of Patch there, sorta implies that Patchy himself is the real deal, exuding sexiness, smartness, and strongness. I won't comment on Patch's sex appeal, but isn't that sorta arrogant? It'd be like Angelina Jolie putting a book out called I AM SO FUCKING HOT AND SUCH A GREAT ACTRESS: READ THIS BOOK AND MAYBE YOU CAN BE AN OK ACTRESS TOO. But Angelina Jolie is not hot! She looks like a squid creature.
I do think Patchy is a good guy, though, and not an arrogant bastard or fish-person. I haven't seen his ads on local TV in a while, and that makes me sad. And Jesus Christ people, what ever happened to Body Break??? I just haven't been able to get my PARTICIPACTION on since TV stations stopped showing them.
HOLY SHIT IT'S STILL ON!!!
And the music hasn't changed! Watch episodes here, or book Hal & Joanne for your next corporate event.