Hey look at that, I'm quoted in a feature on the front page of the BBC: Do Typefaces Really Matter? (near the end)
If you're visiting from the article, you may wish to see the post that inspired the reporter to give me a call: Fonts Don't Matter.
I wrote it to be a bit provocative, and I am by no means an expert in any aspect of design. However, I stand by my opinion that in the vast majority of situations where text's primary purpose is to be read (versus, say, recognized, like a brand's logo, or the sign to the right), typeface matters very little.
Some pro-fonters in the BBC article posit subliminal emotional reactions to fonts. That is a testable claim, and its veracity is an empirical question. Show me actual evidence for substantial differences in emotional reactions to fonts and I'll gladly rescind my assholery. Until then, I highly doubt there is a tapestry of font-inspired emotions comparable to Baskin-Robbins' 31 flavours of ice cream.
If this is your first visit to Phronk.com, welcome. I usually don't talk about design, but you might wanna come back anyway, since I'm kinda awesome. I also don't usually write boring posts about my dreams. Hence why I had to put this one up to, you know, make up for that last one. So y'all come back. Or else.
In other 15 minutes (maybe 16 now) of fame news, I am currently the featured blogger at Studio 30+ (also: I'm old). Plus there was being in Macleans and other publications etc etc talk to my publicist.